5 Tips to Channel your Efforts into Marketing

It's the truth, albeit a worrying one, that the current status of the electrical construction market is depressing. A question we must ask is, how are some companies mining profits when the rest are succumbing to their losses and closing doors? The answer would be something along the lines of market share. 

Electrical contracting firms enjoy unequal market shares. Even the top electrical contracting firm in the list would have only a 0.5% market share, while firms trying to get by would have only a bare 0.1% market share. These stats leave 70,000 plus electrical contractors out in the daylight with even lesser market share.

The point is, it's not a thicker workload file that would help even the top electrical contractor India in achieving a grander market share, but refined marketing efforts.

Take note of the following five tips and channel all your efforts into marketing to keep your business running smoothly despite the unpleasant economy.

5 Tips to Channel your Efforts into Marketing

Tip 1: Give your contact base a thorough brush

Some companies leave the contact list neglected for months on end. The first step to ensuring the improvement of business development processes is to bring all your contacts under an umbrella- in one central database. Most businesses prefer Microsoft Exchange for generating e-mails and storing contacts in a public folder. Make sure that you check your contact list regularly to know the status of contacts, their last contact date, and whether any detail is missing. While the data consolidation itself can be a tiresome job, it is worth the effort.

Tip 2: Exploit the opportunity of meeting and greeting

If you're a large electrical contractor India, with an impressive workspace housing extensive staff and a fleet of vehicles, then make sure that you invite your potential clients to your office. This way is the best way to show your client that you aren't the usual subcontractor but a contractor whom the client can rely upon to complete their projects within the deadline, with the facilities and operational capabilities you've got.

Tip 3: Foster team relationships

Budding relationships within a business are an asset to the company's business transactions. Round-table sessions can instigate brainstorming amongst your employees, and this can lead to amazing results. Splitting members into groups of five would do. Each team can handle projects in which they excel. Also, don't forget to encourage your employees to set up contact with someone they've met before and is looking for electrical contracting services.

Tip 4: Encourage mouth-to-mouth recommendations

Word of mouth has significant power in the industry to pump up your game. No one dials up the contact number in a newspaper ad for painting services to paint their new home. They ask their next-door-neighbor who would recommend a friend of a friend. Name branding is a great way to establish yourself in the market. Issue business cards at meetings, design hats with your company's logo, and place logo stickers strategically after a project's completion.

Tip 5: Exposure through service offerings

Warranty calls are abhorrent things an electrical contractor India can do without. Instead of looking at the waiting period as a nuisance, utilize this opportunity to extend your reach through service offerings, and to get in touch with the facility owner. This way, you get to introduce the owner or the end-user to your company and its 'warranty team' to get the first line in their list of proactive contractors. Chances are they would call you up first when they require your services. 

Final Words

These tips won't magically increase your market share, but they can help take you one step further from where you are today.

By the way, your daily reminder post-it should be the three C's of contact management- Create Clean, Complete, and Current data. Consider half of your goals accomplished!